NONPROFIT MARKETING TOOLS YOU CAN USE

TRAINING WORKSHOP
THURSDAY, MAY 24 – 9:30 AM – 12:30 PM

MOULTRIE/COLQUITT COUNTY CHAMBER OF COMMERCE

The Course is free to nonprofits in Colquitt County.

Please register via email to: Angela Castellow at uwcolquitt@moultriega.net

PRESENTER:

ELIZABETH RUNKLE

Georgia Center for Nonprofits
Senior Consultant

Elizabeth Runkle possesses a unique background in generating and implementing innovative breakthrough ideas within the social sector. She holds an MBA from Duke University’s Fuqua School of Business; and her areas of expertise include board development, social enterprise development, strategic planning, market research, technology systems, collective impact and several other areas.

PROGRAM

Nonprofit Marketing Tools You Can Use

In today’s complex economic environment, nonprofit organizations must have successful marketing strategies that make them stand out in a crowd of programs competing for funding. Participants will be presented with marketing essentials that will help them develop marketing strategies that enhance the bottom line and strengthen the mission of the organization. This course will include information on how to segment participants, donors and volunteers and create marketing strategies to meet target markets. Participants will also learn how engage their board and volunteers in marketing strategies. During the course, participants will receive tools the help them translate the concepts from the course into action within their organization.

COURSE OBJECTIVES

At the end of this course participants will be able to:

  • Build their organization’s value proposition
  • Utilize creative ways to apply marketing practices to meet the organization’s needs
  • Identify marketing components that help to increase participants, donors, and volunteers
  • Learn to engage board and volunteers in marketing activities